David S. newton

Samples

While the past few years were spent shepherding brands to FDA firing squads, I did manage to squeeze a little writing into my day-to-day

 

Stuff I wrote

 
 

The Personalized Knee

Zimmer Biomet is a leader in total knee replacement. They wanted the DTC website for their latest offering, The Personalized Knee®, to help make this profound surgical decision something that felt natural and above all, attainable. The tone eventually fell somewhere between TED Talk and Ted Lasso.

See the website
 

Taking a new look at polycythemia vera

Polycythemia vera (PV), is a rare blood cancer that hides in plain sight. But that familiarity breeds complacency, which can have devastating results. Takeda needed to amp up the danger without sounding too many alarms.

Start rethinking
 

Ah, Zynquista

The little drug that couldn’t. Not for lack of trying on our part. Got some samples for you. Also, some other samples of vis aids, brochures, Epocrates DocAlerts, dosage guides, and other stuff I can write.